Privacy Policy for Attend Home Care
Last updated 1/14/2026
SMS Terms & Conditions
Effective Date: 1/14/2026
These SMS Terms & Conditions (“SMS Terms”) describe how Attend OpCo LLC d/b/a Attend Home Care (“Attend Home Care,” “we,” “us,” “our”) sends text messages (SMS/MMS). By providing your mobile number and opting in, you agree to these SMS Terms.
1) What Messages You May Receive
Depending on your relationship with us (client/prospective client, family member, caregiver/applicant, referral partner), messages may include:
Responses to your inquiries
Scheduling and appointment reminders
Care coordination updates and service communications
Program information you requested (including eligibility navigation and next steps)
Caregiver recruiting, onboarding, and shift-related updates (for applicants/caregivers)
Customer support and administrative notices
Marketing messages (only where permitted and based on your consent/choices)
Message frequency varies based on your activity and requests.
2) Consent
When you submit your phone number through our website, forms, ads, intake processes, phone calls, or other channels, you are authorizing Attend Home Care to contact you by text message at that number. We may use automated technology where permitted by law.
Your consent is not required to receive services or to apply for a job. If you prefer not to receive texts, use the opt-out method below.
3) Opt-Out / Help
STOP: Reply STOP to opt out at any time. You may receive one final confirmation message.
HELP: Reply HELP for basic assistance.
Re-subscribe: Reply START (or re-opt-in through our forms) to resume messages.
4) Message & Data Rates
Message and data rates may apply based on your carrier plan. Carriers are not liable for delayed or undelivered messages.
5) Privacy
We use your phone number and message content to communicate with you and provide services. We do not sell your mobile number. Our handling of personal information is described in our Privacy Policy.
If text messages include or relate to Protected Health Information (“PHI”), we will handle that PHI in accordance with our HIPAA Notice of Privacy Practices and applicable law. Please avoid sending highly sensitive medical details by text unless we specifically request it for care coordination.
6) Eligibility
By opting in, you confirm you are the subscriber or authorized user of the phone number provided and are at least 18 years old. If your number changes, you agree to notify us.
7) Changes to These SMS Terms
We may update these SMS Terms from time to time. Updates will be posted with a new effective date. Continued participation after updates means you accept the revised terms.
8) Contact
Attend OpCo LLC d/b/a Attend Home Care
850 Towbin Ave
Lakewood, NJ 08701
Email: [email protected]
Attend OpCo LLC d/b/a Attend Home Care
850 Towbin Ave, Lakewood, NJ 08701
[email protected]
Non-Discrimination Policy
Effective Date: 1/14/2026
Attend OpCo LLC d/b/a Attend Home Care (“Attend Home Care”) is committed to providing services in a manner that is fair, respectful, and accessible. We follow applicable federal civil rights laws and do not discriminate in our programs, services, activities, or communications.
Equal Treatment Standard
Attend Home Care does not deny services, limit access, or treat any person differently because of:
Race
Color
National origin
Age
Disability
Sex (including pregnancy, sexual orientation, gender identity, and sex characteristics)
Access Support
If you need help communicating with us or accessing information, we will provide support at no cost, as required by law. Available support may include:
Disability-related communication aids
Qualified sign language interpreters
Materials in accessible formats (for example: large print or accessible electronic formats)
Other reasonable accommodations, as appropriate
Language assistance
Qualified interpreters
Translated written information, when available
How to Request Help
To request language assistance, disability-related communication aids, or other accommodations, contact:
Civil Rights Coordinator
Attend OpCo LLC d/b/a Attend Home Care
850 Towbin Ave
Lakewood, NJ 08701
Email: [email protected]
Concerns or Complaints
If you believe you were treated unfairly or denied access in a way that may involve discrimination, you can report it. You may submit a complaint by email or mail. If you want help submitting a complaint, tell us—we’ll assist.
Submit to Attend Home Care
Civil Rights Coordinator
Attend OpCo LLC d/b/a Attend Home Care
850 Towbin Ave
Lakewood, NJ 08701
Email: [email protected]
Attend Home Care will not retaliate against anyone for raising a concern or filing a complaint.
External Option: U.S. Department of Health & Human Services
You may also file a civil rights complaint with the U.S. Department of Health and Human Services, Office for Civil Rights (OCR):
Online: https://ocrportal.hhs.gov
Phone: 1-800-368-1019
TTY: 1-800-537-7697
Information: https://www.hhs.gov/ocr
Attend OpCo LLC d/b/a Attend Home Care
850 Towbin Ave, Lakewood, NJ 08701
[email protected]
State Privacy Law Addendum
Attend Home Care – State Privacy Law Addendum
This State Privacy Law Addendum supplements the Attend Home Care Privacy Policy and HIPAA Notice of Privacy Practices. It applies to residents of the states listed below and describes additional rights provided under applicable state laws. Company: Attend OpCo LLC d/b/a Attend Home Care Address: 850 Towbin Ave, Lakewood, NJ 08701 Email: [email protected]
Covered States
Colorado (CO), Illinois (IL), Wisconsin (WI), Pennsylvania (PA), Ohio (OH), Kentucky (KY), Georgia (GA), Virginia (VA), New Jersey (NJ)
Colorado Residents (CPA)
Under the Colorado Privacy Act (CPA), Colorado residents may have the right to: • Access personal data • Correct inaccuracies • Delete personal data • Obtain a portable copy of personal data • Opt out of targeted advertising or profiling Requests may be submitted to [email protected]. Appeals may also be submitted if a request is denied.
Virginia Residents (VCDPA)
Under the Virginia Consumer Data Protection Act (VCDPA), Virginia residents may have the right to: • Confirm processing and access personal data • Correct inaccuracies • Delete personal data • Obtain a copy of personal data • Opt out of targeted advertising, sale of data, or profiling Requests may be submitted to [email protected].
New Jersey Residents (NJ Data Privacy Act)
New Jersey residents may have the right to access, correct, delete, and obtain a copy of personal data, and to opt out of certain data processing activities. Requests may be submitted to [email protected].
Illinois Residents
Illinois residents are protected under various privacy laws including the Illinois Personal Information Protection Act. Attend Home Care implements reasonable safeguards and breach notification practices as required by Illinois law.
PA, OH, WI, KY, and GA Residents
Residents of Pennsylvania, Ohio, Wisconsin, Kentucky, and Georgia are entitled to protections under applicable state data security and breach notification laws. Attend Home Care provides notice of data breaches and maintains reasonable safeguards as required by these laws.
How to Exercise State Privacy Rights
To exercise any state-specific privacy rights, submit a written request to [email protected]. We may require verification of identity. We will respond within the timeframes required by applicable law.
Attend OpCo LLC d/b/a Attend Home Care
850 Towbin Ave, Lakewood, NJ 08701
[email protected]
HIPAA Notice of Privacy Practices
2. HIPAA Notice of Privacy Practices (NPP)
THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED, AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY. This Notice applies to Attend OpCo LLC d/b/a Attend Home Care and our workforce members (including employees, contractors, and caregivers) who need access to PHI to perform their duties. Protected Health Information (“PHI”) is information about you that may identify you and relates to your past, present, or future physical or mental health or condition, the provision of health care to you, or payment for that care.
2.1 Our Duties
We are required by law to: • Maintain the privacy and security of your PHI • Provide you with this Notice • Follow the terms of this Notice currently in effect • Notify you following a breach of unsecured PHI • Use or disclose only the minimum necessary PHI for a given purpose, when required by HIPAA
2.2 How We May Use and Disclose PHI Without Your Authorization
A) Treatment
We may use and disclose your PHI to provide, coordinate, or manage your care and related services.
B) Payment
We may use and disclose PHI to bill and receive payment for services, including eligibility checks, claims submission, utilization review, and collection activities.
C) Health Care Operations
We may use and disclose PHI for our operations, such as quality assessment and improvement, training, supervision, licensing, accreditation, auditing, and compliance.
D) Individuals Involved in Your Care
Unless you object, we may disclose relevant PHI to family members, caregivers, or others involved in your care or payment for your care, consistent with applicable law.
E) Public Health and Safety Activities
We may disclose PHI for public health activities (as permitted), reporting abuse/neglect/exploitation, preventing serious threats to health or safety, or other legally authorized purposes.
F) Required by Law; Legal Proceedings; Law Enforcement
We may disclose PHI when required by law, in response to valid legal process, or to law enforcement as permitted by HIPAA.
G) Health Oversight Activities
We may disclose PHI to oversight agencies for audits, investigations, inspections, and licensing activities.
H) Workers’ Compensation
We may disclose PHI as authorized by workers’ compensation laws or similar programs.
I) Coroners, Medical Examiners, and Funeral Directors
We may disclose PHI to coroners, medical examiners, and funeral directors as permitted by law.
J) Organ, Eye, and Tissue Donation
We may disclose PHI to organ procurement organizations or entities engaged in organ, eye, or tissue donation and transplantation.
K) Research (Limited Circumstances)
We may use or disclose PHI for research as permitted by HIPAA, such as with your authorization or when an Institutional Review Board (IRB) or privacy board approves a waiver.
L) Business Associates
We may disclose PHI to vendors who perform functions on our behalf (“Business Associates”). Business Associates must agree in writing to protect PHI.
2.3 Uses and Disclosures That Require Your Written Authorization
We will not use or disclose your PHI for the following without your written authorization, except as permitted by law: • Most marketing communications • Sale of PHI • Psychotherapy notes (if applicable) You may revoke an authorization at any time by submitting a written revocation, but revocation will not affect actions already taken.
2.4 Your Rights
You have the following rights regarding your PHI: • Get an electronic or paper copy of your medical record • Ask us to correct your medical record • Request confidential communications • Ask us to limit what we use or share (restrictions) • Get a list (accounting) of certain disclosures • Get a copy of this Notice • Choose someone to act for you (personal representative) • File a complaint if you believe your rights are violated • Receive notification of a breach of unsecured PHI
2.5 How to Exercise Your Rights
To exercise rights, submit a written request to: Attend OpCo LLC d/b/a Attend Home Care Attn: Privacy Officer 850 Towbin Ave Lakewood, NJ 08701 Email: [email protected] We may require verification of identity before processing requests.
2.6 Complaints
You may complain if you feel we have violated your rights by contacting our Privacy Officer at [email protected]. You may also file a complaint with the U.S. Department of Health and Human Services (HHS), Office for Civil Rights through the HHS website. We will not retaliate against you for filing a complaint.
2.7 Changes to This Notice
We may change this Notice, and the changes will apply to all PHI we maintain. The updated Notice will be available on our website or upon request.
2.8 Effective Date
Effective Date: 1/14/2026
Attend OpCo LLC d/b/a Attend Home Care
850 Towbin Ave, Lakewood, NJ 08701
[email protected]
Privacy Policy
Attend Home Care Privacy Policy + HIPAA Notice of Privacy Practices
Attend OpCo LLC d/b/a Attend Home Care 850 Towbin Ave, Lakewood, NJ 08701 | [email protected]
Effective Date: 1/14/2026
Last Updated: 1/14/2026
Table of Contents
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1. Privacy Policy (Website, Marketing, Communications, and General Privacy)
This Privacy Policy describes how Attend OpCo LLC d/b/a Attend Home Care (“Attend Home Care,” “Attend,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you interact with our websites, landing pages, advertisements, online and offline communications (including phone, email, and text), and related services (collectively, the “Services”). This Privacy Policy applies to visitors, prospective clients, clients, caregivers, job applicants, and others who communicate with us. IMPORTANT: If we collect or maintain information that is considered Protected Health Information (“PHI”) under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), our HIPAA Notice of Privacy Practices (NPP) governs how we use and disclose that PHI. The HIPAA NPP appears in Section 2 of this document.
1.1 Information We Collect
We may collect the following categories of information, depending on how you interact with us:
A) Information you provide directly
Identifiers and contact details (name, address, phone number, email) • Details about care needs (general health-related needs, functional limitations, schedules, preferences) • Information about a family member or loved one (when you provide it) • Eligibility/program interest information (e.g., Medicaid program interest, payer type, general benefits questions) • Payment or billing details (as needed for services) • Employment and recruitment information (resume, work history, references, credentials, background-check related info) • Communications (emails, messages, call notes; calls may be recorded where permitted by law) • Any other information you choose to share with us
B) Information collected automatically
When you use our websites or digital content, we may collect certain information automatically, such as: • IP address, device identifiers, browser type, operating system • Usage data (pages viewed, links clicked, time spent, referring URLs) • Approximate location (city/state) derived from IP • Cookie and similar tracking data This data helps us improve performance, understand engagement, and measure advertising effectiveness.
C) Information from third parties
We may receive information from third parties such as referral sources, care coordinators, payors, service providers, background-check providers (for applicants), and advertising/analytics platforms, consistent with law.
1.2 How We Use Information
We use information for purposes that may include: • Responding to inquiries and providing customer support • Assessing service fit, eligibility, and coordinating care services • Scheduling assessments, visits, or follow-ups • Processing payments and performing administrative operations • Recruiting, credentialing, onboarding, and managing caregivers and staff • Communicating with you via phone, email, and text (including service updates and reminders) • Marketing and advertising (where permitted and subject to your choices) • Security, fraud prevention, quality assurance, and compliance • Maintaining records as required by law
1.3 How We Disclose Information
We may disclose information in the following circumstances: • Service providers (vendors) that help us operate (e.g., hosting, CRM, communications, analytics, billing support) • Care-related parties as permitted by law (e.g., authorized family members, care coordinators) • Legal and regulatory requirements (court orders, subpoenas, lawful requests, audits) • Protection of rights and safety (fraud prevention, security incidents) • Business transactions (merger, acquisition, reorganization) We do not sell personal information in the traditional sense. We also do not share mobile numbers with third parties for their own marketing/promotional purposes without consent.
1.4 Cookies, Pixels, and Analytics
We may use cookies and similar technologies (pixels, tags, SDKs) to support site functionality, remember preferences, measure performance, and improve advertising. You can often control cookies through your browser settings. Disabling cookies may affect site functionality.
1.5 Communications (Email, Phone, and SMS)
If you provide your contact information, you may receive communications from us related to your inquiry, services, or employment application. You may opt out of marketing emails by using the unsubscribe link in the email. Text messages: You can opt out of marketing or non-essential texts by replying STOP. Message and data rates may apply. Your consent to receive texts is not required to receive services.
1.6 Consumer Health Data
Some states regulate “consumer health data” (health-related information that is not necessarily PHI under HIPAA). Depending on what you share, we may collect consumer health data such as care needs, mobility limitations, or program interest. We use this information to provide and improve services, communicate with you, and comply with law. Where applicable, you may have the right to request access, deletion, or other controls over consumer health data. To submit a request, email [email protected].
1.7 Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is perfectly secure, and we cannot guarantee absolute security.
1.8 Data Retention
We retain information for as long as reasonably necessary for the purposes described in this policy, including to provide services, meet legal and regulatory requirements, resolve disputes, enforce agreements, and maintain records. Retention of PHI follows HIPAA and applicable state requirements.
1.9 Your Privacy Rights and Choices
Depending on your state of residence, you may have rights regarding your personal information, such as access/know, correction, deletion, opt-out of certain targeted advertising or “sharing” (as defined by law), limiting certain sensitive uses (as defined by law), and non-discrimination for exercising privacy rights. To exercise rights or ask questions, contact [email protected]. We may need to verify your identity before fulfilling requests.
1.10 Children’s Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without appropriate authorization.
1.11 Third-Party Links
Our Services may contain links to third-party sites. We are not responsible for third-party privacy practices. Please review their policies before providing information.
1.12 Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will update the effective date above and post the revised policy.
1.13 Contact Us
Attend OpCo LLC d/b/a Attend Home Care 850 Towbin Ave Lakewood, NJ 08701 Email: [email protected]
Attend OpCo LLC d/b/a Attend Home Care
850 Towbin Ave, Lakewood, NJ 08701
[email protected]